BA (Hons) coursesCreative Events Management

Course outline

Our course allows students to ‘learn by doing’ wherever possible, from writing marketing plans to creating a unique live public event in each year of the course.

When working on your projects, you will work in small teams to set up a ‘working events production company’ which will see you organising a range of arts and other events such as festivals, exhibitions, fashion shows, arts workshops, theatre productions and/or dance events.

You will plan the whole event, targeting real audiences, working with artists and performers, sourcing appropriate venues, managing budgets and writing contracts – developing your skills to produce a unique audience experience. We especially like creative events to be innovative, utilising social media, ‘viral’ marketing, PR and photoshoots.

Study time

Study is divided across taught hours, studio and/or work environment time, and independent study. Excellent professional and technical support is available and students are encouraged to experiment and work collaboratively on self-initiated projects. We expect students to spend an average of 40 hours per week on their studies, although it is likely that these hours will vary throughout the academic year.

Year 1

BA (Hons) Creative Events Management Course Outline

Year 1 develops a wide range of ‘operational’ events management skills. You will be introduced to the key skills required in conceiving, planning and delivering live creative events.

You will be introduced to the arts industries and the way they operate with guest lectures from specialist speakers. You will examine the legal and policy frameworks that influence the types of cultural products we enjoy and enhance your knowledge of leading edge artistic practices. You will also be introduced to Academic study skills. You will develop skills in key digital media applications and see how they apply to arts management.

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Year 2

BA (Hons) Creative Events Management Course Outline

At Level 5 you progress to more specialist study in the main themes of the course over the first two terms, building on concepts and skills learnt in Level 4.

Live events focus on working with partners to external client briefs. You will study audience interests and needs and how to develop exciting creative programmes that respond to and develop audience interests.

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Year 3

BA (Hons) Creative Events Management Course Outline

At Level 6 you are expected to take considerable responsibility for your own learning, and are challenged to think conceptually and strategically about your chosen profession.

The Strategy and Management unit requires you to act as a consultant and examine strategic management and development issues through the prism of live case study.

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