By Bethany Lord- BA Illustration

For this project I had to pick from the variety of Hotel Indigo locations and capture the essence of the neighbourhood through images, creating awareness for Hotel Indigo as a design-led boutique brand with a point of view on what makes an inspirational travel experience. I wanted to immerse myself in everything about the place: its history, people, culture, and music; its sights, smells, sounds, textures, tastes. I wanted to create three images that could be used as focus walls within bedrooms or throughout the hotel.