Post by Anuja Khandelwal, MA Graphic Design student.
Employability & Enterprise Week was a week of lectures and workshops designed to help the AUB students plan their creative career.
The week-long session offered everything from advice on intellectual property, to pricing your work and starting your own business, to guidance on setting up a social enterprise or getting into publishing. It was designed to suit the requirements of all students coming from varied creative sectors.
I attended three sessions throughout the week and they were all immensely motivating and substantial in increasing my understanding of the working and financials of the creative industry.
On 19th March 2018, a session on ‘Roadmap to Online Business’ was conducted by Cat Rose Neligan, the founder of TheCreativeIntrovert.com, on how to plan and promote your online business.
Being a creative introvert herself, she shared her journey of setting up a successful online business and inspired us to be introspective and reflect on the aspects that could help us get our work the exposure it deserves and help us build a thriving creative business through some small and effective action steps.
Following this, on 21st March 2018, Patricia van den Akker (Director of The Design Trust), held two back-to-back workshops on ‘Costing and Pricing’ and ‘How to identify and approach potential clients and employers’.
The first session focused on costing and pricing in the creative industry and touched upon some basic questions such as why costing & pricing is so tricky, how to calculate the hourly rate, how to cost a product/service in 7 steps, pricing terminology & calculations etc.
The second session revolved around identifying the pros and cons of being employed vs self-employed and reflecting on our inner strengths and weaknesses to accordingly choose the best option.
The workshops were highly interactive and also encouraged us to engage in conversations with our peers and find solutions amongst ourselves by undertaking activities like designing a creative ad for ourselves and listing the companies or brands that we aspire to work for in the future.