By Laura Franx – BA Illustration

This is a three panel vector illustration I made in collaboration with a colleague on my course, Megan Park. This piece was a competition entry for the D&AD New Blood awards. The brief consisted in designing up to 3 images for a Hotel Indigo of your choice, inspiring your piece in the neighbourhood of your chosen location.

We chose Hotel Indigo Nashville, focusing primarily on the musical and neon aspect of the place. We decided to combine elements of the city with elements of the hotel, creating an isometric map of the building. We included the most prominent venues which represented Nashville, such as the Grand Ole Opry or the AT&T building, as well as literally taking parts of the hotel’s furniture and architecture.