Count On Me is a community campaign designed to bring the people of Bournemouth together in a collective way of counting to show that we care, and that we can make a difference.
The campaign is run by Angela Fendley, who began her studies at the Arts University Bournemouth in 2011 as a mature student studying a part-time Foundation Diploma in Art & Design. She enjoyed this so much she stayed on to complete a BA (Hons) Visual Communication.
Angela was made a Fellow of the RSA in 2015 and is committed to their mission to bring about positive social change.
‘Count On Me’ started as a self-initiated Final Major Project for her degree in 2015, and this week the Count On Me carbon counter goes live in Bournemouth.
Angela became involved with the Transition movement locally after becoming aware of their activities during research for a second year project. This research informed her work ‘Natural Colours’ which has been shown across the county including a solo exhibition at the Lighthouse Poole.
She became increasingly interested in the activities of Transition in Bournemouth and how they go about reducing the impact of climate change.
So for her third year project she set herself the brief to design a communications campaign for the general public on how to live more sustainably and how to reduce one’s own personal carbon CO2 emissions.
The aim was to not scare people about the enormity of the problem, but to provide simple activities that they could achieve. The collective counter makes it measurable so they can see that their actions do have a positive impact.
Drawing from her research for her Investigative Study on ‘Communicating Brand Sustainability’ Angela was able to identify how to communicate effectively with her audience and drive behaviour change. The outcome is a campaign that is targeted, personal and practical.
Visiting tutor Mark Sephton was a great inspiration on how ideas on paper can really come alive in an ambient way, and this weekend Angela, with support from Transition Bournemouth and the BH Green Groups will be having some fun and parading in Winton Carnival with the live human counter.
There are further events planned for the summer and in September Count On Me will be coming to the AUB Freshers Fair to encourage new students to take part and be counted.