BA (Hons) Graphic Design student, Perry Rowe, has poster “Use the Sun” selected for Do The Green Thing.

Do The Green Thing is a scheme that aims to inspire people to live more sustainably through using creativity to tackle climate change.

Perry came up with the following to go with her poster design:

In many ways, society was transformed by the advent of the light bulb. Body-clocks readjusted to the artificial suns found in almost every room, all-nighters for fun or for last minute exam induced panic were facilitated, daily activities are no longer at the mercy of the sun.

Life as we know it is inextricably linked to the lightbulb, and yet it comes at a significant cost to the planet, as well as our vitamin D levels. Every time you switch on your run-of-the-mill bulb, 90% of the energy used to expound the light is wasted through heat.

Climate change is a people problem that is both caused by and affects people. Remembering to turn off the light or only using it when needed is a small action with huge impacts.

What you can do: Make use of these long summer days and enjoy as much natural light as possible.

See Perry’s poster design.