Hilda Kortei, who won a white pencil, produced a response to the Pantone – ‘Paint your town colourful’ brief. Titled ‘Colourful Accents’, her aim was to create a colourful identity generated from the people of Croydon themselves, showing diversity, but also, unity.
Hilda tells us about her entry: “I loved working on this brief. There were lots of briefs to choose from but this Pantone brief appealed to me most, because I love everything to do with colour! Most of all I loved the challenge. The brief was difficult, but I loved the fact there were so many different ways of interpreting it. In the end, I went with an idea that was original and quirky, but also quite risky.“
Take a look at Hilda’s entry on the D&AD website.
Sam Pittman’s wooden pencil winning entry ‘BBC clips’ was a response to the brief: ‘BBC Stay Tuned. Engage 15/24 year olds’. Sam tells us more about his work: “The process of this project is one of the most satisfying things, personally. The idea was produced during the course of a 24 hour design challenge that I set myself as part of my Final Major Project. In total I tackled 20 different briefs during one continuous 24 hour period, the BBC brief being one of them.”
Visit Sam’s website to find out more about BBC Clips.