Abigale Smith, third year BA (Hons) Graphic Design student, wins Silver in the Creative Conscience Awards, Film and Photography category for her project Period Potential.

‘Period Potential’ is a campaign that highlights the widespread problem of Period Poverty in the UK. Some young women are unable to afford sanitary products and suffer the consequences. They are missing school every time they menstruate. That’s a week, every month, which is essentially up to 45 school days per year. The campaign aims to call on MP’s to provide free sanitary wear in all UK schools. You can sign the petition here.

After making the campaign video, Abbie created a series of posters to raise awareness of the widespread issue. This project also promotes the charity, ‘Freedom 4 Girls’ who have already been providing sanitary wear for young women in Leeds. Their resources are over-stretched so I decided to explore different methods of fundraising through charity brand collaboration and packaging design.

Abbie says:

“I feel honoured and inspired to have been nominated by Creative Conscience for an award. I have always felt impassioned by the idea that design can be used as a medium to bring about positive change in the world”.

See Abbie’s project Period Potential.