Final year BA (Hons) Visual Communication students have won a wooden D&AD New Blood pencil.
Jacob Elwood, Hannah Proud, Benjamin Prevett and Hannah Nicholson collaborated to produce a response to the brief – ‘Position Nationwide as a future facing brand’. Their entry, Nationwide Glow, is an innovative digital service that responds to the user and gives them control of their money.
Hannah Proud told us more about their creative process: “We are four course mates who all live with each other, so the project began when we decided we wanted to do a collaborative project together in our final year. We decided to do the Nationwide brief because we thought it would challenge us, and test our creative skills.
We all worked together constantly throughout the project, dividing the work load but consulting each other at all times and agreeing on final decisions as a team. We are so happy with the result, as it’s the perfect way to end our year, and time at AUB. We are really looking forward to the awards ceremony, bring it on!
Our time at AUB has been amazing, we all feel we have learnt a lot and are prepared for the real world, as scary as it seems at the moment.”