AUB was successful at the recent D&AD New Blood exhibition winning the prestigious ‘Student of the Year’ and a Yellow Pencil Award.
The D&AD students awards are based on live briefs set by real clients including the BBC, Channel 4, Nissan and the V&A. Competition is always fierce for recognition from D&AD and attracts thousands of worldwide entries. A panel of top industry creatives judge the entries and the winners are announced at the London exhibition in June.
Visual Communication students Callum Best, Malin Hassel, Joshua Ogden, Luke Patton and James Smith walked away with a Yellow Pencil in the Digital category for their entry, which was set by the BBC. The victory automatically put them in the running for the prestigious ‘Student of the Year’ award, which they went onto win – beating all other Yellow Pencil winners. This award is considered the best achievement at the D&AD awards and is an all time first for AUB.
BA (Hons) Visual Communication Course Leader Sally Hope is delighted with the results. “D&AD student briefs attract entries from all over the world – with this year was no exception. To go up against 8000 other entries and win ‘Student of the Year’ is a truly amazing achievement for AUB”.
Three other Visual Communication students Aizzah Ariffin, Sara Varandas and Yiming Qi won ‘Best of Year’ in the Applied Graphics category.