Arts University Bournemouth (AUB) is quite literally ‘getting on its bike’, with the delivery of a custom made bicycle from Boscombe Bike Club, a group of AUB students who are dedicated to the upcycling and refurbishing of unwanted bicycles to turn them into a working piece of cool visual art.

Boscombe Bike Club was created by three Graphic Design students – Josh Kay, Jamie White and Holly Smith. Together they formed the custom bike collective to produce affordable one-off custom bicycles. They upcycle and refurbish unwanted bikes that have reached the end of their cycling lives, before revitalising them with individual design elements to make them stand out on the bike racks and in the street.

Using their design skills, each individual bicycle that they produce has some unique elements that respond to the brief given to them by the customer. The AUB bike – a vintage beach cruiser – has a custom made trailer that holds new copies of the AUB prospectus – the HEIST Award shortlisted AUB House of Cards, as well as a travelling radio box on the back of the bike. Holly’s knitted saddle cover provides a unique way to regenerate the old saddle – with added comfort for the rider too!

The B.B.C. Graphic Designers are a great example of working in collaboration with the creative industries – displaying their creative, entrepreneurial skills while still in their second year of studies. And the AUB bike is already gaining a reputation around the UK – it was made an appearance at Graduate Fashion Week, where it provided a unique addition to AUB Fashion student’s stand generating a great deal of interest from some of the leading names in fashion. It also has its own card in the AUB House of Cards prospectus.

Jamie White commented “We strive to create one-off custom bikes tailored to the owner’s personality, and try to create different, fun and exciting elements to each bike. This is where our passion lies and why we continue to put so much of our time and work into the B.B.C.”

Simon Pride, Head of Marketing at AUB commented “The AUB bike is a fantastic addition to our University. Not only is it a working piece of contemporary design, but it also serves a function at various events we attend across the UK and on campus, from handing out bottles of water on our Open Days, to promoting our new AUB House of Cards prospectus, the bike has become a valuable Marketing tool for the AUB. The B.B.C. ethos of upcycling and refurbishing to create something that not only looks innovative in design but is also practical and useable totally resonates with the ethos of the AUB, and we can’t wait to see what the future holds for these creative students!”

More information on the Boscombe Bike Club can be found through their Facebook page – www.facebook.com/BoscombeBikeClub. Their bicycles are also stocked through The Wheelie Great Bike Store in Bournemouth, who donate a percentage of every sale to the Bournemouth Church Housing Association.