AUB Fashion Lecturer on Fur in Fashion

BA (Hons) Fashion AUBHuman / Fashion / Course news / Industry News – Published 12th Oct 17

BA (Hons) Fashion Lecturer, Elena Crehan, joined Katharine Saunders from Southampton Solent and presenter, Sasha Twining, on BBC Radio Solent to discuss attitudes to using fur in fashion.

The piece followed Gucci’s announcement yesterday that the brand would be dropping fur from their new collection, replacing the items with synthetic replacements. The decision has been described as a ‘game changer’ in the industry.

You can listen to the full discussion here from 40:00.

Speaking on the topic of sustainability and student awareness, El said:

“With so many alternatives to using real fur [Gucci’s decision] can only be a good thing. Students are very aware of sustainability in fashion and having a brand-leader make this commitment is really exciting”.

Sasha asked for a response to the statement made by designer Karl Lagerfeld that in a meat-eating world, the discussion of fur is childish.

El responded: “Fur that’s used for fashion is often not a by-product of meat that’s been eaten so it’s definitely not a childish thing to make a commitment. It’s a very ethical decision and I think that’s very important.”

Sasha went on to ask El and Katharine their opinions on old fur or ‘vintage’ fur.

El commented: “Selling real fur, even if it’s previous, old fur, is a problem. It causes all sorts of confusions. I think it’s really good that Gucci are selling off their fur to charity, it’s really important that it’s not for profit.”

She went on to say:

“I wouldn’t destroy old fur. It’s really important that something that has died, has died for a reason and it becomes a museum or archival piece used for its historical value, but I don’t think it should be used for selling or for a new product.”