Upon graduating from FdA in Visual Communication in 2007, Laura Walker, started a fortnight’s work placement with Marketing Matters, a Dorset-based advertising, online, PR and communications agency whose clients include Sunseeker, The RNLI and Proton to name a few. The role was quickly made permanent. Here, she gives us an insight in to her transition from the AUB to the working world, and what her role involves
‘Leaving the AUB, I felt confident in my knowledge of the design process and also in my own ability. In my final year, I really started to take constructive criticism on board and use it in a positive way, whereas I used to have a tendency to be over-critical of myself. Originally, I was given a two-week work placement with Marketing Matters which became a three-month contract and then a permanent position. It all came as a bit of a shock to me, I graduated on Friday and then started my placement on Monday, and I’m still here! At first I found it quite daunting but I was given plenty of support and guidance by lots of people which made the transition much easier.
My job involves designing for print and web which is good as it provides plenty of diversity. At first I worked very closely with senior designers and was given parts of projects to work on, but now I am given the responsibility to take projects from the initial brief to concepts, through to visualisation. I have also been lucky enough to learn all about artworking, which I think is a valuable skill to have. I think it’s good to have a rounded knowledge of what happens after an idea has been visualised because designing and artworking are two very different skills. I enjoy turning up to work and not knowing what my next piece of work could be – it’s exciting. Also I love hearing positive feedback from clients. It makes all the hard work worthwhile. It’s also quite flattering when someone else feels strongly about one of my ideas. It is a definite confidence boost. I feel that my work is getting stronger all the time and also it’s great to be able to work on your own and also as part of a team. Sometimes the best thing to do is to bounce ideas off other people; usually the end result is stronger because of it.’