Third year BA (Hons) Graphic Design students have been taking part in live briefs, tutorials and workshops from industry contacts such as JKR, TEMPLO and Google Lab.
This week saw the launch of JKR annual competition for final year students. Graphic Design alumnus, Jack McFall, works as Junior Brand Strategist at JKR. He talked the students through the brief and gave an insight into his very recent journey from graduate to securing employment via internships and interviews.
The brief asked students to design a brand of bamboo based clothing. The brand must have a strong core idea and a back story. Students were asked to consider its name and mark, but also social media and in-store presence. It is important to show that the brand can live in the real world and be something that people will want to have.
TEMPLO present live brief, Survivor of Torture, introduced by Pali Palavathanan Creative Director of TEMPLO. The brief asked students to create a brand and website for the charity Survivor of Torture. The charity aims to rebuild survivors of torture and reintegrate them into communities. This brief introduces a very challenging subject, involving deep understanding of a survivors experience.
Pali Palavathanan said: “I’m finding it really inspiring and energising – the students are producing ideas that have emotional connection.”
Coley Porter Bell
A team from Coley Porter Bell lead a visual planning workshop to kick off the 2017 design brief. Students were asked to create an identity and visual language for the new RAF ‘Active’ campaign, and bring it to life through innovative and exciting applications. In groups the students began un-picking the brief, brainstorming ideas and created image led mood boards that indicated on brand visual language and tone of voice.
Google Creative Lab
Students attended a lecture by Jack Beveridge from Google Creative Lab. Jack works as part of a small multidiscipline creative team based at Google Creative Lab London. He talked through a broad range of projects: Science Museum Web Lab, Inside Abbey Road, Jacquard digital fabric proposition for innovative collaboration between the digital and fashion, awareness raising UNICEF installation at the United Nations ‘Give Children a Voice’ and Calais Refugee Camp mobile app.
The concepts were all human centered, driven by experimentation and collaborative in process and execution. Students then spent the afternoon in tutorial sessions with Jack.
Jack’s words are still echoing around the studio “Don’t let the start dictate the finish.”