Luke Brown, Amber Ruske and Emma McEvoy originally pitched the idea to Larmer Tree during AUB24, as a response to the 24-hour live brief: “How do we creatively and successfully roll out and embed the evolution of our identity in our marketing activity throughout the year, at the festival and beyond?”
The students are now working alongside Larmer Tree Festival to make their newspaper a reality.
Luke tells us more:
“In December 2015, the ‘happiest, friendliest, quirkiest festival in the land’ came to Arts University Bournemouth to brief students from across five courses. It was part of the AUB24 project where students have 24 hours to work together in cross-course teams responding to the brief and then pitch their ideas. AUB24 is all about collaboration and industry experience. It’s a chance to test your skills in the real world, in real time, with a real client.
“We were challenged to think of a way to creatively and successfully roll out and embed the evolution of Larmer Tree Festival’s identity in their marketing activity throughout the year, at the festival and beyond.
“We had a fantastic time coming up with ideas. The variety was amazing as students from different courses have experience in different areas of design, and therefore churn out some very wacky and cool concepts. We ran with the philosophy of ‘no idea is a bad idea’ as a completely wacky one could develop into something that is both innovative and practical.
“In the end, we pitched the idea of designing a festival newspaper to promote Larmer Tree Festival’s refreshed identity before the festival and produce an on-site festival newspaper as well. An added touch was to design a secondary use for the newspaper instead of just throwing it away. You’ll notice some instructions showing you how to turn your newspaper into an origami peacock, a beautiful bird which you’ll find roaming around the Larmer Tree Gardens. You are all encouraged to photograph your origami peacocks and upload them to social media, instructions on how to do this are on the back page.”