Third year BA (Hons) Graphic Design student Ben Gale has won first prize £2000 and a 3 month paid placement at Coley Porter Bell as part of the Shine Awards.
The annual competition is run by branding and packaging company, Coley Porter Bell. This year the project brief was to prepare a concept for RAF ‘ACTIVITY’, a range of events run across the UK during Summer festivals and shows. The aim was to connect a younger audience (9-25) with the world of the RAF. This required the design of a brand identity flexible enough to be applied across a broad range of physical environments and digital platforms.
Ben was chosen primarily for the depth of his conceptual thinking – but also for the inclusivity of the activities he incorporated into his proposal which resonated perfectly with the RAF client team. He articulated the scope of his proposal brilliantly in his presentation and produced a video presentation of his design project which communicated the flexibility of the interactive design equities and the potential of audience engagement on and off-line.
Ben said: “RAF Active is a campaign aimed at encouraging young people from the age of 9 to 25 to get active and make them aware of the opportunities the RAF presents.
My proposal was based around encouraging innovative and creative teamwork in an active environment. This was achieved through a three-tiered competition system through social media, as well as a teamwork obstacle course that travels to different schools to target the younger range of the demographic, advertised through print and digital mediums. It was important to do something that was fun and engaging while simultaneously instilling the ideals of teamwork, innovation, and creativity, all attributes associated with the RAF”
Lewis Son, also a third year student, was awarded runner up.
This is the second year a student from BA (Hons) Graphic Design has won this national competition. Last year Natalie Mather won with her packaging and promotional video for Chivas Regal 18 year old whiskey.