Level 6 BA (Hons) Graphic Design student, Emily Braybrook, has won the prestigious packaging competition brief set by Joyo Bank Ltd. based in Mito City, Ibaraki and supported by British Council.
The brief, set to UK Universities, was to package a new powder format Japanese Tea developed by Makinohara.
Emily’s prize is a trip to Japan in August to view her design being manufactured and displayed in store.
Emily said: “Often we have really interesting ‘on the go’ shaped packaging for products that we buy to look beautiful, such as cosmetics and perfume products.
“Tea is really good for both your health and your skin so my idea was to make the tea packaging look and feel like a cosmetic product you would have in your handbag, and add tea to the everyday beauty routine.
“I am really happy to have won the competition and look forward to visiting Japan in the summer!”
This project was developed by Keizo Kamikawa, Senior Vice President in Structured Finance Group in The Joyo Bank Ltd.
The aim was to help revitalise small and medium size companies in Mito City, Ibaraki prefecture and raise their competitiveness in what is one of the toughest consumable goods markets in the world, to connect successful career development for UK design students and to exude presence of The Joyo Bank Ltd. outside Japan.
Kamikawa completed MBA from Saïd Business School, University of Oxford and BSc from New York Institute of Technology.