This morning, members of the Bestival team delivered a live brief to students, as part of AUB24.

Joe Elkins, Head of Brand Marketing at Bestival, set the following brief:

Every year, Bestival sends nearly 300 tonnes of waste to landfill. The majority of this is waste customer rubbish and tents left in our campsites at the end of the festival.

Bestival really wants change this and reduce our impact on the environment. To achieve this, we need customers to keep the campsites tidy and take home their tents.

We’re looking for ways to achieve this, and we’d love your help!

Students are now working in cross-course teams to come up with their creative solutions, which they will pitch to Bestival tomorrow.

They are working with industry mentors Martin Coyne from Bond & Coyne, Tony Hill from Sideshow, Arabella Lewis-Smith from Salad, and Alice Stevens Senior Lecturer for BA (Hons) Graphic Design at AUB.

You can following all the action using #AUB24BESTIVAL – you can also follow our live blog here.