We caught up with almunus, Alan Glasspool, to hear about his career journey since graduating from AUB in 2003
What originally attracted you to studying HND/HNC Graphic Design part time at Arts University Bournemouth?
“I wanted to bring an early passion and hobby to life, whilst still working to earn an income so a part-time HND course fitted my needs.
How did you find your time at AUB? What were the most important lessons you learnt?
“I remember my tutor at AUB was very supportive. The most important lesson I learnt was to share ideas, work hard, think outside the box and be as creatively free as possible.
Can you explain a little about what you do and any projects you’ve worked on?
“I specialise in rebranding and introducing or improving workflows. This is so the companies I work with have a strong, logical and clear brand identity and it also ensures the creatives within the organisation have the tools they need to create work efficiently.
What is the best bit about your current job?
“The best part of my current role is the freedom I have to innovate, create and make a change. I have a great team around me and I’m lucky that the company I work for are open to being creatively influenced and have an open mindset. It’s busy and there’s always a lot to do but I enjoy a challenge so it’s just as much fun as it is stressful, plus the satisfaction achieved when a project goes well is highly rewarding.
Tell us, briefly, about your career journey since you graduated from Arts University Bournemouth?
“After graduating from AUB I undertook a BA (Hons) in Fine Art at Winchester School of Art – for which my AUB Diploma gave me a great foundation. I graduated in 2007 and became a Graphic Artist for a publisher in Yorkshire. I then spent the next seven years moving up through the ranks in the same publishing company.
“I then moved on to a new role in an education-focused publisher in Oxford. I had to take a step or two down in terms of levels, in order to get a foot in the door. I took a punt on the fact that the company was small and I saw a lot of potential during interview. I spent two years at this company and ended up being a key-member of the senior management team – so the punt paid off! I rebranded the company, project managed a new website and redesigned their whole publication catalogue.
“I started my current role in May of this year at the Financial Times | IE Business School Corporate Learning Alliance. A young company that is a 50/50 corporate education venture between the FT and the IE Business School in Madrid. My role is to re-brand the company, introduce efficiencies and workflows and bring in and manage a team of creative and production outsourcers and suppliers to enhance quality, efficiency and cost-reduction.
Can you tell us a little about the work you’re most proud to have produced so far?
“I am very proud of the project-management and design of a book that was somewhat of a tome – comprising of hundreds of pages of artwork from primary and senior schools in the West Yorkshire region as a collaborative project between the Founder of Emerald Group Publishing and Bradford City Metropolitan Council. The book was a gift to HRH Queen Elizabeth II on her Silver Jubilee from the City of Bradford. Most notably I recall driving the final printed book as fast as possible across the Yorkshire Dales to deliver it to the Lord-Lieutenant of west Yorkshire so that he could fly it to Buckingham Palace that day!
Do you have any future career aspirations?
“My aim is to become a Creative Director, either of my own firm or in-house. I dabble in fine art and photography as well so I’m very entrepreneurial – anything could happen!
Finally, what’s your one piece of advice for the next generation of creatives?
“I believe that hard work, dedication, attention-to-detail, constant focus, and relationship-building are all key aspects in anyone’s career as a Graphic Designer. In order to stand out amongst the competition in this hugely tough and competitive industry you’ve got to go above and beyond, always go one step further than you’ve been asked to and keep learning. People skills are also key, learn how to present yourself well, and build up a network of people that you keep with you on your creative journey.”