Post by Bethany Lord, third year BA (Hons) Illustration
For my ‘Pre Major Project’, I wanted to create illustrations about fashion, style, contemporary trends and brands. Fashion plays a huge part in western civilisation and we as people identity others and ourselves through clothing.
Illustration plays a part in the fashion industry and I wanted to investigate the difference between being your own brand and wearing a brand.
I wanted to explore how the drawn image changes the way we view clothes. I want to show through illustrations how different people dress and how this can be perceived in different ways.
I wanted to explore different ways of bringing objects away from the person, looking at a range of people and exploring what they wear on a daily basis, as well as what we wish we wore. I wanted to explore how clothing is and should be worn differently and how this creates an identity.
I tried to show this in a way that is more than pictures on a page and explore how illustration can change the way we view clothes, more than just brands trying to sell them to us. I achieved this through a mixture of mediums from digital illustrations on Procreate to hand-drawn illustrations.
After experimental work, this project went on to look at fashion objects within a narrative. I experimented with putting objects within a crime scene and amongst objects that may be found during a crime. The theme of the board game Cluedo came about as I started to hide the Cluedo weapons within images.
I created profiles of the female characters in the game, Mrs Peacock, Mrs White and Miss Scarlett, imagining what would be found within their bags. I made sure this linked to the weapon imagery. I want people to come up with their own conclusion from these images.