Staff and students at Arts University Bournemouth are celebrating after being shortlisted for seven awards in the prestigious HEIST Awards, with the winners being unveiled at a glittering ceremony in Manchester in July.
The Heist Awards for Education Marketing have evolved over the last 24 years to become the premier awards programme for marketing in the education sector. They exist to recognise and celebrate the professionalism and innovation shown from the smallest regional college to global education brands.
Arts University Bournemouth (AUB) has been shortlisted for the Best Use of Innovation and Creativity, Best Community Engagement, Best Website, Best PR / Advocacy Campaign, Best Prospectus from a Specialist Institution, Best Student Recruitment Campaign and the Heist Awards’ Marketing Department of the Year.
Work in the shortlisted categories include the annual AUB competition ‘Who Are You?’, which asks creative teenagers to design a piece of artwork that best describes who they are in the world today, with a number of winners having their designs supersized onto billboards nationwide; and AUB’s involvement in the 2012 Olympics which was nominated for the Best Community Engagement Award – Over 75 costume students were involved in the Battle for the Winds project (incorporating BREATHE and Moving Tides Procession) a large-scale event marking the opening celebrations of the London 2012 Olympic and Paralympic Sailing events in Weymouth.
Simon Pride, Head of Marketing at AUB commented “We are thrilled to be shortlisted for seven HEIST awards. These are the definitive awards for marketing excellence in Higher Education, and we are up against some tough competition. The shortlisted entries involve a number of colleagues from across the University, so it is great to be recognised for our collaborative work. We’re looking forward to finding out who the winners are in July!”
AUB entered one category in the 2012 HEIST Awards – Best Use of Innovation and Creativity for the live billboard campaign with Urban Artist Soap. This project took home the coveted Gold Award, so AUB colleagues hope to build on this success and continue to deliver first-class campaigns which highlight the creativity fostering inside AUB.