The Museum of Design in Plastics at the Arts University Bournemouth in partnership with Brighton University and Adaptive Technologies Ltd has been awarded over £119,000 from the Digital R&D Fund for the Arts for a project entitled ’10 Most Wanted’ to create an interactive game to encourage members of the public to interact with the museum’s 10,000 artefacts.

Using a concept based on the FBI’s 10 Most Wanted website, this project will encourage the public to hunt down ‘missing information’ about cultural artefacts. Outcomes will include an open–source platform and best practice guidelines for game–based crowd sourcing in the arts sector, and an intellectual property rights framework with reusable templates for integrating user–generated content into professionally curated collections.

The Museum of Design in Plastics (MoDiP) is the only accredited museum in the UK with a focus on plastics. It is the UK’s leading resource for the study and interpretation of design in plastics and it houses predominantly 20th and 21st century mass-produced artefacts which provide a comprehensive history of plastics in design.

The idea for ’10 Most Wanted’ came from Phil Blume at Adaptive Technologies Ltd, who built MoDiPs website. His idea materialised from the many artefacts that are housed in the museum’s collection – with so little known about a large majority of them.

Susan Lambert, Head of MoDiP commented “So many plastic artefacts are familiar yet anonymous. There must be people ‘out there’ who can tell us their stories, for example who designed them or where they were made. We are delighted to have this funding which will enable us to document the objects in the collection better, engage new audiences with it in new ways, and result in a tried and tested methodology for crowdsourcing information freely available for use by other types of collections’.

The Digital R&D Fund for the Arts is a 7million fund launched by Arts Council England in partnership with Nesta and Arts and Humanities Research Council with funding from the National Lottery, to support research and development projects that use digital technology to enhance audience reach and explore new business models in the arts. ’10 Most Wanted’ is one of the first projects to be awarded part of the funding.

Alan Davey, Chief Executive, Arts Council England, said: ‘Creating excellent art should be about taking risks, trying something new and learning from your mistakes. The Digital R&D fund provides the logistical and financial support to help organisations to get really creative and push boundaries by diving in to the digital world, which for many is uncharted waters.’

Work towards‘10 Most Wanted’ will begin in May and a teaser website will be launched in July. By placing cultural artefacts in the competitive world of gaming, the project aims to engage new audiences with the arts, build online communities and develop new sources of data. For more information, please visit