A number of students from both the Graphic Design and Visual Communication courses at Arts University Bournemouth have been nominated for their work in the prestigious Design and Art Direction (D&AD) New Blood Awards, with winners being announced in early July.
The D&AD New Blood Awards are open to anyone in full or part-time education. Creatives all over the world value the D&AD Student Awards, and winning truly marks the students out as one of the best. The students are given real briefs set by real clients, which are then judged by representatives of the brand and top creatives.
Graphic Design students Mike Curley, Ellis Devonshire-Kelly and Chris Stevens are nominated for a coveted D&AD Yellow Pencil Award for their Packaging Design project set by L’Artisan Parfumeur in collaboration with JKR. Their brief was to re-envisage the L’Artisan Parfumeur brand for the 21st Century by creating a design solution for a new unisex range of scents.
Fellow Graphic Design students Rachel Oke, Megan Young, James Bowler and Pete Tomlinson are nominated for a Best in Year D&AD Award for their Moving Image project set by Channel 4 in collaboration with MPC. The brief was to create a motion graphic ident for 4seven, Channel 4’s new to air channel.
Visual Communication students Joshua Ogden, Luke Patton, Malin Hassel, Callum Best and James Smith are nominated for a D&AD Yellow Pencil for their project in the Digital designs category which was set by the BBC. They had to answer the brief ‘what does it mean to be ‘alive’ online.
In addition, Visual Communication students Aizzah Ariffin, Sara Varandas and Yiming Qin are nominated for a Best in Year D&AD for their Applied Graphics advertising project set by Batiste. The brief asked for a trend-led graphic identity for a limited edition range of Batiste products.
With an industry-led awards ceremony at the beginning of July, the students, who are all graduating from Arts University Bournemouth on the 28th June are getting ready for a future in the creative industries.