Post by Anuja Khandelwal, MA Graphic Design student. 

Employability & Enterprise Week was a week of lectures and workshops designed to help the AUB students plan their creative career.

The week-long session offered everything from advice on intellectual property, to pricing your work and starting your own business, to guidance on setting up a social enterprise or getting into publishing. It was designed to suit the requirements of all students coming from varied creative sectors.

I attended three sessions throughout the week and they were all immensely motivating and substantial in increasing my understanding of the working and financials of the creative industry.

On 19th March 2018, a session on ‘Roadmap to Online Business’ was conducted by Cat Rose Neligan, the founder of, on how to plan and promote your online business.

Being a creative introvert herself, she shared her journey of setting up a successful online business and inspired us to be introspective and reflect on the aspects that could help us get our work the exposure it deserves and help us build a thriving creative business through some small and effective action steps.